Alexa ranking and it's importance

What is Alexa Rank? Contrary to the the Google Page rank,it is not determined by inbound links to your site.It is based on the number of visitors who visit your site,with the alexa toolbar,and therefore is a combine measure of reach and page views,which together form the usage pattern of the alexa toolbar users.These statistics are collected over a three month period. The total number of Alexa user URL requests for a site are the pageviews.Multiple requests are taken as a single pageview.for a site.The more the number of visitors to your site with the alexa toolbar, the higher are the visits that will be logged by alexa for giving you a ranking.I’m not bothered personally about the use or/and value of Alexa but it does hold an importance in the eyes of potential advertisers.Your Alexa rank is the measure used by webmasters,advertisers and ad networks to determine the worth of a link on your website.So improve your Alexa rank if you want to sell links or ad space on your site.I would suggest that you could offer a alexa toolbar download link on your site,to improve your rankings.Here is the link: