Three areas contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improvement in all 3 areas will improve your Adsense earnings.
Impressions ie.,the number of times your webpages with Adsense ads have been viewed. More the traffic to your website more are the “Impressions”. Traffic tends to increase when people like what you write and visit your site. Visitors are likely to fall i love with your pages only if they are well focused,relevant,and interesting. Other ways of increasing traffic are by: -creating more links to your web pages,list your website/s under relevant categories,in directories,reciprocal links,a resource directory on your site,and of course ppc traffic.
WE SHALL GO ABOUT HOW TO INCREASE TRAFFIC TO YOUR WEB SITE IN A SEPARATE CHAPTER.
Clickthroughs refers to the percentage of viewers who click on your Adsense ads. If your site is content rich then u shall also get highly targetted ads which ur visitors are more than likely to click since they may find it interesting.Get my point---to improve ctr write tightly focused content.
Effective CPM = average earnings, per thousand clicks. So attract high bids from Adsense advertisers, by building original pages and whole websites on higher paying topics.
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