The art of choosing the correct keyword is one of the most important factors related to
search engine optimization.
However this is also one of the main areas where we tend to spend little or no time.We
think up a few words quickly,optimize our pages a bit and then submit them to the engines.
resulting in no good rankings under the keywords that are poorly related to the content.The
selection of relevant keyword is the single most important stage in the entire search
engine optimization process.Irrelevant keyword selection will kill your site and boot your site out of existence.keyword selection should not only be based on that phrase that is being
consistently searched but that which produces the greatest return on investment for the
time and money put in it.
So here is how you should go about it--Spend some time in figuring out exactly what
keywords, or what key phrases,you are going to target,even before writing your content and
before optimizing your site for the search engines.
When selecting a keyword it should be found both by search engine crawlers as well as
humans otherwise.Do not stuff your site with lots of keywords.Sometimes it pays of to use
minimal keywords especially if your site is new as chances are your website will be
'sandboxed' for eight months for any popular keywords and when that happens your website
won't even appear in Google's search results.Again if your website is based on a single
keyword you are waving a big red color flag to the search engines inviting them to penalize
you.Further you are narrowing down your audience/market.
Bear in mind that the search engines do not like the idea of people manipulating the
results.So when you target only one keyword it will be very obvious that you are optimizing
your site for search engines and chances are you'll be penalized as a result.It is better
to have some traffic than no traffic.Something is better than nothing!
TO BE CONTINUED>>>
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