Long tail keywords

Multi-phrase search queries which visitors use on search engines to arrive at a website are called Long-tail-keywords.They happen to be much more targetted for the required specific information."insurance" is a general keyword and long tail keywords within this niche includes terms such as the following:Insurance for a car,car insurance quotes,group life insurance,premium payable on life insurance.Note the specific query of the phrases.Optimizing your site and creating content to match these search queries will help you to attract surfers who search for information using such phrases.Visitors arriving at your site using these keywords are more likely to convert/purchase as they find the specific results matching their query. In targeting these longtail phrases, you are in effect targetting a highly volatile market of potential buyers.Further brcause of few competition your website will rank well on search engines.Such keyword further lead to more search engine traffic because you’ll have a lot of pages  indexed and ranking for specific phrases related to your website/business. This means increased visibility and more search engine traffic.Visitors arriving at your website through search engines should be cconsidered very valuable because they are targeted individuals seeking specific information and hence are more likely to click on contextual ads or subscribe to your or blog feed or purchase what you are selling.So more money for you!