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26.8.07

Keywords-8

The R/S RATIO---Search for keywords and niches based on an R/S Ratio where'R'=number of websites found with that keyword as reported by a search engine search,termed as supply,and 'S'=number of searches on that keyword ie,.the demand for that keyword. These days it has become a sort of trend to search and target those keywords,which has low R/S RATIOS.High R/S ratio keywords are immediately discarded Now let us examine whether this is right and whether we can do the same.As long as you do not apply it practically,you have a feeling that this discarding of HIGH R/S RATIO KEYWORDS SHOULD WORK,BUT PRACTICALLY IF YOU HAPPEN TO LEAVE OUT HIGH R/S RATIO KEYWORDS,YOU COULD BE MISSING HIGHLY PROFITABLE NICHE MARKETS.So R/S ratio is not be given much importance on face value. What should be done is actually visit the websites,returned by the search results and evaluate them to see what importance they hold.In other words,those websites on the "supply" side that are actual competitors should be evaluated and not the ones that simply contains your keyword.It is better took and target another keyword,if the search results you find that,top web sites and govt.,sites are giving your information based on your keywords for free. Again all this analysis holds good only for natural search engine results. You can jump You can jump start your website to the top of the search engine through pay-per-click programs. Again the R/S ratio varies from search engine to search engine. So make a little bit of effort and do disregard an entire keyword market based on the keyword that has a terrible supply and demand ratio.Investigate.and compare results different search engines,and evaluate different PPC programs.You will find profitable markets that your competitors,have neglected.Here is a bid tool.

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