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17.8.07
Keywords and It;s Importance---2
High CPC Keywords do not always have a large number of advertisers.There are many keywords that have a high price, but almost no or very less number of advertisers.
If for example a website around a keyword on which no one is bidding,is built google will fill it up with near matched key words other than the high paying ones around which your website was built.Such keywords may or may not get u good returns.So what is to be done??
It is here that the number of number of advertisers bidding on the keyword in question become important.It is like this====more bidders ie.,advertisers=more competition for top position based on that keyword==more revenue per click.
So when u choose a keyword u have to check out how many bidders are bidding on that
keyword,the more this number,the more revenue per click you are likely to make.
Now how do you find all this out?This is where the keyword tool comes in.Pls make a
note of the following:
What is required is the following data---1.Choose a keyword
around which you propose to build your website.2.Find out how many persons were
making a search for the keyword.ie..keyword volume 3.Look whether the keyword is
currently in demand.ie.,search volume trends.4.Find out the estimated average cpc
and the estimated ad position.Select a variation of the key word u selected
initially,based on the fresh data,collected above,selecting that key word which has
a recent high search volume,a high estimated cost per click and a high number of bidders.Just ignore those keywords which has clicks per month lower than expected and few number of advertisers is less do not select those keywords, no matter what their CPC is.If the clicks per month are lower,but the number of advertisers are more select that.Such keywords are called Niche adsense keyword as google is not able to generate traffic on these words,as a result finding itself difficult to exhaust the advertising budget of it's advertisrs,and so would gladly share the revenues resulting from these"Niche AdSens' keywords,resulting in increase in your income. It could not have been written in a more simple way.Do u agree?well all very well!BUT HOW DO I GET THE DATA?TO BE CONTINUED..............
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